Led the redesign of LeetCode My List into a sustainable content ecosystem, setting a platform-wide standard for curation and engagement.

Initiated an innovative, personalized learning experience for LeetCode's coding environment, enhancing learning impact (↑submission rates, ↑acceptance rates).

Turned the LeetCode Homepage into a learning hub, reducing bounce rate (↓25%), improving content conversion (↑14%).

Co-created a multi-touchpoint toolkit to help families discuss organ donation, providing NHSBT with a fresh approach to public engagement.

Created a visualization tool to help non-EV drivers ease their transition, shaping Char.gy’s community engagement strategy.